Pluto Sans is a straight forward geometric sans serif that is closely related to Pluto with its curly elements and extravagant appearance. It performs as a workhorse and is subtle when set in long text. The concept for Pluto started with the idea to keep the architecture of Pluto, but to straighten out the curls and reduce the expressive shapes. In the process it became obvious that it was not about cutting of the curly shapes, but rather about translating the idea of Pluto into a sans serif. A result of that approach was a complete new design for several letters. The result is a geometric typeface that fits perfectly with Pluto and also works like a charm, when used as the only typeface. Pluto Sans is not as loud as Pluto but still has this subtle friendly feeling shining through.
A friendly geometric typeface with its roots in Pluto
