Pluto
Pluto Ds
A friendly typefamily with its own classification — Sans serif with a touch of script.

Pluto is a friendly looking type family that combines the straight architecture of sans Serif typefaces with the playfulness of script typefaces. The fonts are informal and have a cute look at first sight, which makes Pluto show its character when set in big sizes. However the clean and upright architecture make it perfect for longer copy. Because of its large x-height, Pluto even performs well in very small sizes. This contemporary type family is a great fit in retail, cosmetics, food, advertisement, games and in the service and hospitality industry.

All 16 Styles
Aa
Thin
Aa
Thin Italic
Aa
ExtraLight
Aa
ExtraLight Italic
Aa
Light
Aa
Light Italic
Aa
Regular
Aa
Regular Italic
Aa
Medium
Aa
Medium Italic
Aa
Bold
Aa
Bold Italic
Aa
Heavy
Aa
Heavy Italic
Aa
Black
Aa
Black Italic

Planetarium Star-Projector 3

Sternschnuppe 18

Portfolios

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Licensing & Buying Choices

1. Choose the type of license(s) below.
2. Select the quantity of your license(s) in the cart.

With a Desktop License, you can install the font software on a fixed number of computers and use it for graphics, print or products.

Read full License Agreement.
    Family pack - All 16 Styles
  • Pluto Complete
    Desktop: 1 Computer
    249.00
    Add matching Web license and save 50%
    249.00 124.50
  • Single Styles
  • Pluto Thin
    Desktop: 1 Computer
    35.00
    Add matching Web license and save 50%
    35.00 17.50
  • Pluto Thin Italic
    Desktop: 1 Computer
    35.00
    Add matching Web license and save 50%
    35.00 17.50
  • Pluto ExtraLight
    Desktop: 1 Computer
    35.00
    Add matching Web license and save 50%
    35.00 17.50
  • Pluto ExtraLight Italic
    Desktop: 1 Computer
    35.00
    Add matching Web license and save 50%
    35.00 17.50
  • Pluto Light
    Desktop: 1 Computer
    35.00
    Add matching Web license and save 50%
    35.00 17.50
  • Pluto Light Italic
    Desktop: 1 Computer
    35.00
    Add matching Web license and save 50%
    35.00 17.50
  • Pluto Regular
    Desktop: 1 Computer
    35.00
    Add matching Web license and save 50%
    35.00 17.50
  • Pluto Regular Italic
    Desktop: 1 Computer
    35.00
    Add matching Web license and save 50%
    35.00 17.50
  • Pluto Medium
    Desktop: 1 Computer
    35.00
    Add matching Web license and save 50%
    35.00 17.50
  • Pluto Medium Italic
    Desktop: 1 Computer
    35.00
    Add matching Web license and save 50%
    35.00 17.50
  • Pluto Bold
    Desktop: 1 Computer
    35.00
    Add matching Web license and save 50%
    35.00 17.50
  • Pluto Bold Italic
    Desktop: 1 Computer
    35.00
    Add matching Web license and save 50%
    35.00 17.50
  • Pluto Heavy
    Desktop: 1 Computer
    35.00
    Add matching Web license and save 50%
    35.00 17.50
  • Pluto Heavy Italic
    Desktop: 1 Computer
    35.00
    Add matching Web license and save 50%
    35.00 17.50
  • Pluto Black
    Desktop: 1 Computer
    35.00
    Add matching Web license and save 50%
    35.00 17.50
  • Pluto Black Italic
    Desktop: 1 Computer
    35.00
    Add matching Web license and save 50%
    35.00 17.50

With a Web License, you can use the font software on a website within the given page views.

Read full License Agreement.
    Family pack - All 16 Styles
  • Pluto Complete
    Web: Up to 20.000 Pageviews/Month
    249.00
    Add matching Desktop license and save 50%
    249.00 124.50
  • Single Styles
  • Pluto Thin
    Web: Up to 20.000 Pageviews/Month
    35.00
    Add matching Desktop license and save 50%
    35.00 17.50
  • Pluto Thin Italic
    Web: Up to 20.000 Pageviews/Month
    35.00
    Add matching Desktop license and save 50%
    35.00 17.50
  • Pluto ExtraLight
    Web: Up to 20.000 Pageviews/Month
    35.00
    Add matching Desktop license and save 50%
    35.00 17.50
  • Pluto ExtraLight Italic
    Web: Up to 20.000 Pageviews/Month
    35.00
    Add matching Desktop license and save 50%
    35.00 17.50
  • Pluto Light
    Web: Up to 20.000 Pageviews/Month
    35.00
    Add matching Desktop license and save 50%
    35.00 17.50
  • Pluto Light Italic
    Web: Up to 20.000 Pageviews/Month
    35.00
    Add matching Desktop license and save 50%
    35.00 17.50
  • Pluto Regular
    Web: Up to 20.000 Pageviews/Month
    35.00
    Add matching Desktop license and save 50%
    35.00 17.50
  • Pluto Regular Italic
    Web: Up to 20.000 Pageviews/Month
    35.00
    Add matching Desktop license and save 50%
    35.00 17.50
  • Pluto Medium
    Web: Up to 20.000 Pageviews/Month
    35.00
    Add matching Desktop license and save 50%
    35.00 17.50
  • Pluto Medium Italic
    Web: Up to 20.000 Pageviews/Month
    35.00
    Add matching Desktop license and save 50%
    35.00 17.50
  • Pluto Bold
    Web: Up to 20.000 Pageviews/Month
    35.00
    Add matching Desktop license and save 50%
    35.00 17.50
  • Pluto Bold Italic
    Web: Up to 20.000 Pageviews/Month
    35.00
    Add matching Desktop license and save 50%
    35.00 17.50
  • Pluto Heavy
    Web: Up to 20.000 Pageviews/Month
    35.00
    Add matching Desktop license and save 50%
    35.00 17.50
  • Pluto Heavy Italic
    Web: Up to 20.000 Pageviews/Month
    35.00
    Add matching Desktop license and save 50%
    35.00 17.50
  • Pluto Black
    Web: Up to 20.000 Pageviews/Month
    35.00
    Add matching Desktop license and save 50%
    35.00 17.50
  • Pluto Black Italic
    Web: Up to 20.000 Pageviews/Month
    35.00
    Add matching Desktop license and save 50%
    35.00 17.50

With an App License, you can include the font software in a mobile application with a defined maximum number of downloads.

Read full License Agreement.
    Family pack - All 16 Styles
  • Pluto Complete
    App: 100.000 Downloads
    1,245.00
    Add matching Desktop license
    249.00
  • Single Styles
  • Pluto Thin
    App: 100.000 Downloads
    175.00
    Add matching Desktop license
    35.00
  • Pluto Thin Italic
    App: 100.000 Downloads
    175.00
    Add matching Desktop license
    35.00
  • Pluto ExtraLight
    App: 100.000 Downloads
    175.00
    Add matching Desktop license
    35.00
  • Pluto ExtraLight Italic
    App: 100.000 Downloads
    175.00
    Add matching Desktop license
    35.00
  • Pluto Light
    App: 100.000 Downloads
    175.00
    Add matching Desktop license
    35.00
  • Pluto Light Italic
    App: 100.000 Downloads
    175.00
    Add matching Desktop license
    35.00
  • Pluto Regular
    App: 100.000 Downloads
    175.00
    Add matching Desktop license
    35.00
  • Pluto Regular Italic
    App: 100.000 Downloads
    175.00
    Add matching Desktop license
    35.00
  • Pluto Medium
    App: 100.000 Downloads
    175.00
    Add matching Desktop license
    35.00
  • Pluto Medium Italic
    App: 100.000 Downloads
    175.00
    Add matching Desktop license
    35.00
  • Pluto Bold
    App: 100.000 Downloads
    175.00
    Add matching Desktop license
    35.00
  • Pluto Bold Italic
    App: 100.000 Downloads
    175.00
    Add matching Desktop license
    35.00
  • Pluto Heavy
    App: 100.000 Downloads
    175.00
    Add matching Desktop license
    35.00
  • Pluto Heavy Italic
    App: 100.000 Downloads
    175.00
    Add matching Desktop license
    35.00
  • Pluto Black
    App: 100.000 Downloads
    175.00
    Add matching Desktop license
    35.00
  • Pluto Black Italic
    App: 100.000 Downloads
    175.00
    Add matching Desktop license
    35.00

With a Server License, you can embed the font within Platforms that allow the end-user to create customised physical products (e.g. invitations, t-shirts, etc).

Read full License Agreement.
    Family pack - All 16 Styles
  • Pluto Complete
    Server: 100 Created Products/Month
    2,490.00
    Add matching Desktop license
    249.00
  • Single Styles
  • Pluto Thin
    Server: 100 Created Products/Month
    350.00
    Add matching Desktop license
    35.00
  • Pluto Thin Italic
    Server: 100 Created Products/Month
    350.00
    Add matching Desktop license
    35.00
  • Pluto ExtraLight
    Server: 100 Created Products/Month
    350.00
    Add matching Desktop license
    35.00
  • Pluto ExtraLight Italic
    Server: 100 Created Products/Month
    350.00
    Add matching Desktop license
    35.00
  • Pluto Light
    Server: 100 Created Products/Month
    350.00
    Add matching Desktop license
    35.00
  • Pluto Light Italic
    Server: 100 Created Products/Month
    350.00
    Add matching Desktop license
    35.00
  • Pluto Regular
    Server: 100 Created Products/Month
    350.00
    Add matching Desktop license
    35.00
  • Pluto Regular Italic
    Server: 100 Created Products/Month
    350.00
    Add matching Desktop license
    35.00
  • Pluto Medium
    Server: 100 Created Products/Month
    350.00
    Add matching Desktop license
    35.00
  • Pluto Medium Italic
    Server: 100 Created Products/Month
    350.00
    Add matching Desktop license
    35.00
  • Pluto Bold
    Server: 100 Created Products/Month
    350.00
    Add matching Desktop license
    35.00
  • Pluto Bold Italic
    Server: 100 Created Products/Month
    350.00
    Add matching Desktop license
    35.00
  • Pluto Heavy
    Server: 100 Created Products/Month
    350.00
    Add matching Desktop license
    35.00
  • Pluto Heavy Italic
    Server: 100 Created Products/Month
    350.00
    Add matching Desktop license
    35.00
  • Pluto Black
    Server: 100 Created Products/Month
    350.00
    Add matching Desktop license
    35.00
  • Pluto Black Italic
    Server: 100 Created Products/Month
    350.00
    Add matching Desktop license
    35.00

One license for everything!

A company license covers unlimited use inside your company, from Desktop, Web, App to every other usage field.

Get in touch

Nothing that fits? If you would like to purchase any other license, please contact us directly

It all started with a question: Is it possible to combine two different typeface categories?
Pluto
Behind the scenes

The starting point was an experiment to combine the straightforwardness of a sans serif type family with the playful script endings you usually see in script typefaces. I was not sure if these two different worlds would go well together, but as I made the first sketches I started to be intrigued by the idea and expanded the sketch to a whole font family.

At first Pluto was planned without Italics, because the uprights already were really playful. I felt there was no need for a "more playful" italic companion. But as Pluto became a big success, I received a lot of requests for italics and at some point started to develop the italic counterpart for the uprights, so that Pluto now has a wider scope and you can use it for complex typographic tasks like magazines typography or corporate designs.

A special challenge were the uppercase letters. I wanted them to work not only in sentence case, but also in ALL CAPS. I noticed that people love to use ALL CAPS for poster and headlines and that designers even used ALL CAPS setting, when the capital letters were not designed for that purpose. Incorporating Pluto’s swashy and curly elements in the capital letters was not an easy task, because the letters couldn’t be too playful, when set in ALL CAPS. The capital letters had to be "straighter" than the lowercase, on the other hand the design-DNA of the typeface always needed to be present in every part of the type family. Not a single letter should stand out and the letters should not look like two typefaces combined. One of the biggest challenges in designing Pluto, was finding the perfect balance, where the typeface works in ALL CAPS and has just enough "curliness" to match the more playful lowercase. The characters "R", "C" and "K" show the idea of implementing script details in a sans serif design. The capital "S" also takes inspiration from script typefaces, in which the head is slightly bigger than the bottom. All these design features were inspired by the playful lowercase. With these small but distinct design decisions the uppercase works in both worlds — in ALL CAPS and in sentence case.

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1 — Geometric
The counter shapes of the "R" and the counter shapes of all other letters are exact geometric forms. This gives Pluto a clean appearance with well defined shapes.

OpenType Features – or what else you can do with it, besides designing your next packaging.

A font of today’s needs has to include more than just the alphabet and some punctuation. Pluto has a big character set to support the most common latin based languages and on top of that it has an whole lot of OpenType features that enable excellent typography for the users in all modern layout applications. Check out what this font family has to offer under the hood

Fruity Mango

Alternates

If you have a closer look at the stylistic sets of Pluto you can find some lovely looped alternate letters. These alternates give a unique feeling to every word.

Pluto is 1/6th the size of Earth.

Fractions

If fractions are needed anywhere an OpenType code makes sure that if you type any numbers combined with a slash between a fraction will automatically be substituted.

1027,86

3612,16

Tabular Figures

Besides the standard lining figures, the fonts also contain a set of tabular figures. This means that all numbers have the same width, which is useful for setting up invoices, tables or every other task where the figures should have a structured appearance among themselves.

C12H22O11

Subscript

A subscript is a character that is set slightly below the normal line of type. They are used in formulas, mathematical expressions, and specifications of chemical compounds and isotopes, but can have many other uses as well. These characters are not simply ordinary characters reduced in size – to keep them visually consistent with the rest of the font, they are slightly heavier than a reduced-size character would be.

x2 + a2 = n4

Superscript

A superscript is a character that is set slightly above the line of type. It has the same weight and size like a subscript character. They are also used in formulas, mathematical expressions and text references, but can have many other uses as well.

Language Support

Pluto has an extended character set that supports more than a hundred languages. Part of the language coverage is the support for Latin and Cyrillic script.


Together with Pluto Sans and their condensed version, Pluto represents a type system of 64 fonts.
A Type System

Pluto and Pluto Sans are two families consisting of normal and condensed width – four families in total plus matching Italics. Every family member works perfectly with the others, which results in a wide range of possibilites. Due to the same architecture and x-height but the different details and appearance you can combine the fonts and find the perfect match for your design. → Check out Pluto Sans.

Pluto vs. Pluto Sans

There are a lot of significant differences between the two families. While Pluto has these special terminals and letterforms that are more influenced by handwriting, Pluto Sans is more straight and has classical forms, but we kept special attention not lose its relationship to its family member.

Here is an example how different the two families feel when compared directly. You can see that they have the same dimentions, x-height and stem width but with their individual details and letterforms they have a totally different attitude. → Check out Pluto Sans.

What’s inside? Character Set Overview
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Pluto has 508 characters and supports 104 languages:

Latin: Afar, Afrikaans, Albanian, Basque, Belarusian, Bislama, Bosnian, Breton, Catalan, Chamorro, Chichewa, Comorian, Croatian, Czech, Danish, Dutch, Esperanto, Estonian, Faroese, Fijian, Filipino/Tagalog, Finnish, Flemish, French, Gaelic, Gagauz, German, Gikuyu, Gilbertese/Kiribati, Haitian-Creole, Hawaiian, Hungarian, Icelandic, Indonesian, Irish, Italian, Javanese, Kashubian, Kinyarwanda, Kirundi, Latin, Latvian, Lithuanian, Luba/Ciluba/Kasai, Luxembourgish, Malagasy, Malay, Maltese, Maori, Marquesan, Moldovan/Romanian, Montenegrin, Nauruan, Ndebele, Norwegian, Oromo, Palauan/Belauan, Polish, Portuguese, Quechua, Romanian, Romansh, Sami, Samoan, Sango, Serbian, Sesotho, Setswana, Seychellois-Creole, Swazi, Silesian, Slovak, Slovenian, Somali, Sorbian, Sotho, Spanish, Swahili, Swedish, Tahitian, Tetum, Tok-Pisin, Tongan, Tsonga, Tswana, Turkish, Turkmen, Tuvaluan, Uzbek, Wallisian, Walloon, Welsh, Xhosa, Zulu. Cyrillic: Belarusian, Bosnian, Bulgarian, Chechen, Macedonian, Ossetic, Russian, Serbian, Ukrainian, Uzbek.

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