When we received the request to create a typeface for the insurance company Wüstenrot & Württembergische out of the existing letters from their logo, the first thing we had to do is to research if someone else (e.g. the creator) has specific rights on the logo – in this case we would not have been allowed to do this job. Secondly we had to see if this wordmark maybe is set in a existing font and the client may not know about. After some detailed research we found out that both points do not apply, so we where free to accept this job.
The status quo was that they had these letters of the logo somebody drew but they used a different sans serif typeface which didn‘t really match to the Logo-Sans. A totally logic decision is to unify this and use just one typeface for everyhing. The good thing: We could try to implement the companies core values into the rest of the letters.